Advertising on the Guardian Platform
The Guardian Platform is growing to become a highly versatile and dynamic user platform with a global reach. Our goal is to emerge as one of the industry’s most commonly utilized resources.
One of the most dynamic ways to introduce platform users to new ideas, services, projects, and initiatives is to create an effective marketing and advertising program within the platform. Guardian’s Enterprise Manager will work directly with you to create and incorporate a marketing strategy that meets your needs without breaking the bank.
We have some basic principles that are worthy of mention:
- Marketing and Advertising should not place a strenuous burden on projects, it should help drive exposure and increase awareness. In past cycles, communities pressured project managers to spend $20k-$30k for a week-long advertisement on a single site. Advertising on the Guardian Platform is affordable and cost-conscious and will not suck your operating budgets dry.
- The Guardian Platform offers marketing space on both general and specific pages and sections. The diversity of our platform allows you to select target pages and audiences based on your marketing strategy.
- We highly recommend that your marketing lead and other members of your project team create their free MyGuardian user account so that they can explore the platform and check out site for placement decisions.
- We offer a variety of options so that your graphic artists can unleash their creative skills and provide dynamic marketing content.
- Banners of various sizes and even short 7-15 second videos can be utilized, and we’ll help you test your advertisement beforehand to confirm look, feel, and functionality.
- Once your advertisement is published, we recommend pushing the page link out to your community using all your social media and communication channels.
- We look forward to working with your marketing team. Reach out to us at Advertising@GuardianPlatform.io with any questions and let’s get started!
Guardian’s main page, MyGuardian Dashboard main page, and dozens of individual section and component pages have space reserved for advertising. Advertisement placement is carefully considered and designed so that marketing does not overwhelm users, the pages, or the information on the platform. Placement locations vary from page to page to ensure users can see the advertisements.
